Services

Marketing Strategy

Strategic Marketing for Sustainable Business Growth

A Well Thought-Through Strategy Lays the Foundations for a Good Marketing Plan and a Plan with Measurable Metrics Delivers Results.

Developing a marketing strategy that comes from your business objectives is crucial for business success. Mindful Marketing Lab specializes in crafting customized marketing strategies, tailored specifically for medium-sized enterprises looking to enhance their market position and ensure sustainable growth.

We focus on integrating cross-channel marketing tactics that align with your core business values and target market preferences. Our strategies encompass digital presence, customer journey mapping and predictive analytics to ensure your marketing initiatives are comprehensive and forward-thinking, involving marketing channels necessary for your business needs.

Our approach

Insight. Analysis. Tailored solutions.

Getting business-specific insights and conducting target market and competitor analysis in collaboration with a business owner create a good foundation for developing a tailored strategy. We are data-driven and value highly properly configured analytics in order to enable measurable results.

Discovery

Our common journey begins with the initial consultation, where we get to know each other and insights of your business. This Discovery phase is all about understanding your goals, challenges and the unique aspects of your target market, competitors and audience. We discuss your expectations, availability of necessary data and mutual vision for our collaboration.

Strategy Creation

In the Strategy Creation phase, we develop a tailored strategy that aligns with your business objectives. This involves crafting a detailed action plan that outlines specific marketing tactics, timelines and resource allocations. We refine this blueprint together to ensure it fits your vision and takes your business forward.

Execution

With a solid plan in place, we move into the Execution phase. Here, we implement the developed strategies outlined in our plan, from launching marketing campaigns to initiating digital ads or renewing social media approaches. We ensure every element is executed seamlessly, integrating with your existing operations and brand essence.

Optimization

The final phase is Evaluation and Optimization, where we monitor the outcomes of our implemented strategies, evaluate their effectiveness against set KPIs and make adjustments if necessary. This ongoing evaluation allows us to fine-tune and optimize our approaches, ensuring continuous improvement and alignment with your evolving business needs.

Mindful Marketing Lab´s founder Pille came to me through a referral, when I decided that I needed a specialist, who was proficient in SEO, PR and content creation and could put together a workable marketing plan with me. Now I have a plan and a vision and Pille was very professional when creating it. Pille suggests how to present the knowledge to the public in a way that it works.

Evelin Rätsep

CEO, Ettevõtlusküla OÜ

Our Works

Commodo ultricies lacus, faucibus nisl, ut vulputate nullam mattis placerat dolor nec diam neque consequat ac, vel consectetur integer habitant pharetra vitae.