Services
Marketing Audit
Comprehensive Marketing Audits to Optimize Your Efforts
Evaluate the effectiveness of your current marketing strategy and approach with our detailed marketing audit. At Mindful Marketing Lab, we assess your campaigns against concrete KPIs to identify areas of improvement and optimize your marketing spend. Our audits provide actionable insights, helping you understand what works, what doesn’t and where you can improve to maximize ROI.
Our marketing audits go beyond surface-level analysis. We go deep into your marketing operations to assess their effectiveness across all channels, from digital footprints to traditional media and everything in between. Our audits are designed to uncover hidden opportunities for efficiency and impact, helping you make informed decisions that drive your business forward.
To ensure that our marketing audit delivers the most accurate and beneficial insights, we work in close collaboration with you in the audit process. Your deep understanding of your business and access to real-time data are crucial for painting a complete picture and formulating the most effective solutions tailored to your specific needs.
In the course of a marketing audit, we analyze, among other things:
- the total revenue against marketing spend;
- the cost of digital marketing and brand marketing separately;
- the cost of acquiring a new customer;
- the average lifetime value of a customer;
- the cost of each advertising channel against revenue separately;
- website traffic;
- organic social media;
- newsletter open and conversion rates etc.
Our approach
Insight. Analysis. Tailored solutions.
Discovery
Our common journey begins with the initial consultation, where we get to know each other and insights of your business. This Discovery phase is all about understanding your goals, challenges and the unique aspects of your target market, competitors and audience. We discuss your expectations, availability of necessary data and mutual vision for our collaboration.
Strategy Creation
In the Strategy Creation phase, we develop a tailored strategy that aligns with your business objectives. This involves crafting a detailed action plan that outlines specific marketing tactics, timelines and resource allocations. We refine this blueprint together to ensure it fits your vision and takes your business forward.
Execution
With a solid plan in place, we move into the Execution phase. Here, we implement the developed strategies outlined in our plan, from launching marketing campaigns to initiating digital ads or renewing social media approaches. We ensure every element is executed seamlessly, integrating with your existing operations and brand essence.
Optimization
The final phase is Evaluation and Optimization, where we monitor the outcomes of our implemented strategies, evaluate their effectiveness against set KPIs and make adjustments if necessary. This ongoing evaluation allows us to fine-tune and optimize our approaches, ensuring continuous improvement and alignment with your evolving business needs.
Our Works
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